Whether you are using small format media for a mail out campaign, digital advertising, or just handing out flyers. This can be a very effective method of getting you noticed and increasing traffic to you website or storefront… as long as they are designed to do so.
Large format is obviously much more effective at getting you noticed, it is also usually much more effective at driving business to your online and in person presence. However, again the design is crucial to making sure your money is spent wisely.